Case study · SaaS product
Hello AI × Scroll2Lead
From 0 to 6 leads a week to 40 qualified booked meetings a week, and $97.5k in contracts.
Hello AI was running paid ads and cold outreach but pulling 0 to 6 leads a week with poor lead quality and inconsistent results. Scroll2Lead managed Meta at $24,965 in spend, generating 423 leads, 150 booked meetings and 30 closed clients worth $97,500 in known initial contracts.
By Uzair, Co-founder · Updated
$24.9k
Meta spend
423
Leads
30
Clients closed
$97.5k
Initial contracts
Context
The demand was there. The strategy wasn't producing it.
Hello AI had a real product: an AI system that calls, qualifies and books meetings for service-based business owners. But the acquisition side was stuck. Paid ads produced random working-class leads with no real budget, and cold outreach ate hours without moving the number meaningfully.
Leads came in but rarely had money or intent. Meetings were hard to book, harder to hold, and the pipeline never got predictable enough to plan around.
Hello AI did not need more leads on a spreadsheet. It needed the right service-based owners, insurance agents, real estate agents and financial advisors, landing on the calendar with real intent to buy.
Paid ads
Creatives and targeting off
Cold outreach
Manual, slow, low return
0 to 6 / week
Weekly lead volume
Objective
Build a lead engine Hello AI could rely on.
The target was not a cheaper lead. It was a steadier weekly rhythm of booked meetings with buyers who fit the product and had the budget for it.
40 booked meetings a week
Move from 0 to 6 weekly leads to a repeatable calendar of 40 qualified appointments per week.
Right buyer, real budget
Reach service-based owners in insurance, real estate and financial advice who feel the pain of cold calling and can afford to solve it.
Meetings, not form fills
Judge the channel by attended, qualified meetings and closed clients, not lead count alone.
What changed
Meta became a booked-meeting engine, not a lead form.
Scroll2Lead rebuilt the acquisition setup end to end, targeting, creative, landing page and the conversion event itself, so the channel started producing meetings on the calendar instead of contacts on a list.
Before
- Broad audiences, low intent
- Video creatives with generic angles
- Lead form optimised for volume
- Pixel tracking incomplete
With Scroll2Lead
- Single-interest targeting on real ICPs
- Static creatives built from client feedback
- Landing page optimised for booked meetings
- Pixel setup around booked meetings, not leads
Campaign evidence
What $24,965 in Meta spend produced.
Across the full Hello AI account period managed by Scroll2Lead, the campaigns generated a measurable path from impression to booked meeting, with a 3.28 per cent click-through rate that stayed steady across six months of iteration.
- Impressions
- 443,342
- Link clicks
- 14,557
- Landing-page views
- 8,999
- Leads
- 423
- Total spend
- $24,965
Source: Hello AI Meta Ads export, 26 January to 26 July. Blended cost per lead was $59.02 across all campaigns; the best-performing campaign inside that mix delivered 105 leads at $25 cost per lead.
Sales outcome
Leads became meetings became clients.
Volume only mattered if the meetings held and the buyers were the right fit. 250 of the 423 leads qualified, 150 booked a meeting, 75 attended, and 30 closed. 20 more were a good fit but did not sign, mostly because they needed a full sales system rather than an outbound layer.
423
Leads
Meta-attributed lead events across the campaign period.
150
Meetings booked
75 attended, 50 held real qualification conversations.
30
Clients closed
All 30 came through the Meta acquisition covered here.
Revenue
30 clients. $97,500 in known initial contracts.
Every closed client paid the same starting shape: a $2,500 setup fee plus a $750 first-month subscription. Retainers and expansion sit on top of these figures rather than inside them.
$75,000
30 clients, $2,500 setup each
$22,500
30 clients, $750 first month each
$3,250
Average deal
Setup and first month combined
$2,000
Smallest deal
$1,500 setup plus $500 first month
$3,500
Largest deal
$2,500 setup plus $1,000 first month
~$28k so far
Ongoing retainers
7 clients still active, four months in
Known initial contract value
$97,500
7 of the 30 became ongoing retainers on the $750 to $1,500 monthly plan, averaging roughly $1,000 a month. Four months in, that is about $28,000 in recurring revenue on top of the initial contracts. None of that recurring value is included in the $97,500 total.
The receipts
See it inside the accounts.
Every number in this case study came from the ad account and CRM Hello AI logs into daily. Screenshots below are unedited, and the two creatives are the exact static ads that drove the results.
Winning creative · Speed angle
2,000 calls per minute done by AI
Winning creative · Volume angle
1000s of leads every day handled by Hello AI
Meta Ads Manager · Campaigns overview
$24,965.64 spent · 443,342 impressions · 194,518 reach
Best-performing campaign · Ad sets
105 leads · $25.14 per lead · $2,639.64 spend
Hello AI CRM · Lead submissions
Leads landed directly in the CRM, ready to qualify and book
Business impact
The real change was a channel Hello AI could plan around.
Hello AI moved from a mix of ads that missed and cold outreach that drained hours to a paid channel that produces a predictable weekly rhythm of qualified meetings and closed clients.
From 0 to 6, to 40 a week
Weekly volume shifted from a handful of leads to 40 booked meetings on the calendar.
Beyond cold outreach
Meetings started coming to Hello AI instead of being chased one by one.
Right-fit buyers
Insurance, real estate and financial-advisor owners with real budgets replaced random working-class leads.
Result
Revenue tied to acquisition.
The result was not 423 leads. It was $97.5k in known initial contracts, 7 active retainers, and a channel Hello AI can plan next quarter around.
3.9×
Initial contract value ÷ Meta spend
Want the same channel for your business?
We build paid acquisition systems for companies that need predictable, qualified pipeline rather than cheaper leads. If that is the problem you are solving, let us talk.