Uzair
Co-founder · Performance marketer
Works out why people stop, click, and convert.
- 6+
- Years
- Meta
- Certified
- Customer psychology
- Creative strategy
- Landing pages
- Messaging
Your first sales call in 5 days.
We run Meta ads for software development agencies, IT services firms, and B2B SaaS teams. If we miss the target while you hold up your end, we keep managing the campaign at no fee until we hit it.
- First qualified sales call
- 5 daysFirst qualified sales call
- First high-ticket close
- 30 daysFirst high-ticket close
Limited account reviews · No generic PDF · No obligation
Track record and clients
- $910K+
- Meta spend managed
- 162
- Campaigns shipped
- 1,400+
- Qualified calls booked
- 4.8x
- Median return on media
Trusted by software and IT services teams
NorthbeamKernel ITDevhausApplievoStacklineOnwriteCloudmarqBitforge
“Meta leads are garbage” is usually a system diagnosis.
Broad messages attract broad interest. Weak forms pass it through.
The channel is not the strategy. The full path from scroll to sales has to qualify the signal.
Start where the sales cycle gets complicated.
Three segments, one channel, and the same underlying problem: the buyer is not in a search box when the need appears.
Software development agencies
Custom software, staff augmentation, product engineering. You are tired of competing only where every rival is already bidding on the same terms.
IT services and MSPs
Your buyer is not searching. They call when something breaks, a compliance deadline lands, or an incumbent gets acquired.
B2B SaaS
The offer needs demand creation and considered qualification, not another round of broad lead generation into a trial nobody finishes.
Not a fit: companies without a defined offer, teams with nobody free to answer a lead the same day, and anyone who needs a guaranteed revenue number. We turn those down, and we say so on the call rather than three months in.
What changing the offer actually did
Three accounts, three different problems. In each case the channel was already available; what changed was the offer, the qualification, and what the campaign optimised toward.
$41
per qualified call
Rebuilt the offer around a single named outcome, then let creative testing find the hook. Cost per qualified call fell from $190 to $41 in eleven weeks.
Kernel IT · Managed IT services
9 calls
booked in the first month
Qualification moved into the ad and the form, so the sales team stopped spending its week on prospects who were never going to buy.
Devhaus · Product engineering
3 clients
closed from one quarter
Sales outcomes fed back into the campaign weekly, so the account optimised toward the leads that actually closed rather than the cheapest form fill.
Onwrite · B2B SaaS
The Signal Loop
A campaign system that follows the signal all the way from the first pause to sales-qualified feedback.
01
Map the offer
We turn the problems your best buyers already feel into a sharp campaign angle.
Problempromise
02
Build creative velocity
We test hooks, formats, and messages quickly enough to learn before the market moves.
Messageattention
03
Add the qualification layer
We design the ad, landing page, and form to screen for fit before a lead reaches sales.
Attentionintent
04
Close the feedback loop
Sales outcomes flow back into the campaign so optimization follows lead quality, not vanity metrics.
Pipelinelearning
Start where it makes sense.
Three ways in, and they are not a ladder. Most accounts should start with the diagnosis, because the answer changes what the work is.
Find out what is actually broken
We go through the account, the offer and the follow-up, then tell you which of the seven usual constraints is the one costing you calls. You get the diagnosis whether or not you hire us.
What this engagement coversWhat would a working Meta channel be worth to you?
Move the four assumptions to match your business. The arithmetic is shown underneath, so you can check it rather than trust it.
Media budget only, before management fees
$2,000$50,000
What you pay in media for one call worth taking
$150$1,500
Share of qualified calls that become paying clients
5%50%
What one new client is worth over twelve months
$5,000$150,000
- 25
- Qualified calls a month
- 5.0
- New clients a month
- $1,500,000
- Added first-year revenue
- Return on media spend
- 12.5x
At $10,000 a month and $400 per qualified call, that budget buys 25 calls a month. Closing 20% of them is 5.0 new clients a month, and a year of those at $25,000 each is $1,500,000.
Your assumptions, not our forecast. Return on media counts media only, so it excludes our fee, your cost to deliver, and ramp time.
Contact usDo not ask Meta to behave like search.
Each channel meets the buyer at a different point. Meta is the only one of the three that has to create the demand before it can qualify it, which is what the creative is for.
Directional framing, not a performance claim. Results depend on market, offer, creative, sales follow-up and spend.
Meta
Where we work- Demand at the impression
- Latent, pattern-based
- Best role
- Create the demand, then qualify it
- What it costs you
- Requires stronger creative
Google
- Demand at the impression
- Existing and active
- Best role
- Capture what is already being searched
- What it costs you
- Crowded, expensive search terms
LinkedIn
- Demand at the impression
- Known professional intent
- Best role
- Reach a named job title, selectively
- What it costs you
- Premium auction
We agree the qualified-call target before launch.
The number is written down before anything launches, and so are the four things we need from you. Miss any one of them and the guarantee does not apply, which is the only way a guarantee means anything.
Ask us about the terms on a callBoth offers require
- Agreed minimum spend
- Prompt lead follow-up
- Timely approvals and assets
- A functioning sales process
What clients say
We had written Meta off completely. The difference was not the channel, it was that someone finally designed the qualification before the form instead of after it.
Kernel IT
Marcus Webb
Managing Director, Kernel IT
The people behind the work
Two operators, not an account manager and a deck. The person reading your account is the person who built the campaign.
Suleman Aslam Virk
Co-founder · Lead performance marketer
Meta and Google certified, over six years running paid acquisition.
- $590K+
- Ad spend
- 162+
- Campaigns
- 96%
- Retention
- Audience research
- Conversion tracking
- Paid media
- Optimization
The useful questions, answered.
Not the question you had?
Send the account and the offer. We will tell you which of the seven usual constraints is the one costing you calls, whether or not you hire us.
Contact us01Does Meta work for software development agencies?
It can when the offer is specific, the creative earns attention, and qualification is designed into the funnel. We build for those conditions instead of treating Meta like a search channel.
02How do you filter low-quality leads?
Qualification starts before the form. We align the message, landing page, questions, and follow-up path so poor-fit prospects have reasons to opt out and strong-fit prospects know what happens next.
03What does Scroll2Lead manage?
The exact scope is agreed before launch. It can include audience research, campaign strategy, creative direction, Meta campaign management, landing-page recommendations, and conversion feedback.
04How quickly can campaigns launch?
Timing depends on offer clarity and asset readiness. After the teardown, we map the gaps and give you a practical launch sequence rather than promising an arbitrary date.
05Who creates the ads?
We lead the creative strategy and define the hooks, messages, formats, and testing plan. Production responsibilities are agreed based on your internal team and the campaign scope.
06What do you need from us?
Access to the right account data, honest sales feedback, prompt approvals, existing brand assets, and a clear owner for lead follow-up.
07How does the guarantee work?
We agree on a qualified-call target and campaign conditions before launch. If the target is missed while every condition is met, management continues at no fee until the target is reached.
08What happens after I request a teardown?
We review the fit first. If we can help, we arrange access, inspect the account and funnel, then walk you through the clearest opportunities. A broader paid audit is discussed privately only when it makes sense.