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What actually happened.

Accounts we have run, written up with the numbers that moved and the numbers that did not. Each one names what we got wrong and what changed in the same period that we cannot separate from our own work, because a case study without those is an advertisement.

  1. Case study · IT services

    Case study: how a managed services provider halved its cost per qualified lead by making leads more expensive

    A forty-person managed services provider

    An MSP was paying 16 pounds a lead and closing almost none of them. Six months later leads cost twice as much and the cost per qualified lead had fallen by more than half.

    4,000 pounds
    Monthly spend
    34 pounds
    Cost per lead
    39 per cent
    Leads qualifying
    11
    Closed deals

  2. Case study · SaaS product

    Hello AI × Scroll2Lead

    An AI system that calls, qualifies and books meetings for service businesses

    How Scroll2Lead turned $24,965 of Meta spend into 423 leads, 150 booked meetings and 30 closed clients worth $97,500 for Hello AI, an AI booking system for service businesses.

    $24.9k
    Meta spend
    423
    Leads
    30
    Clients closed
    $97.5k
    Initial contracts

Your account is not this one.

Tell us what is happening in your account now, and we will tell you which stage is actually costing you the leads.

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