Account architecture review
We inspect campaign structure, objectives, audiences, exclusions, delivery patterns, and change history where access permits.
Output
A clear account map with structural risks and decision points.
All services
03 / One-time account review
Ad account audit
A structured review of account decisions, creative evidence, conversion paths, and lead-quality signals, delivered as an actionable priority report.
Discuss this service01 / The problem
Solve the operating gap before scaling the activity.
The account contains data but not a shared diagnosis. Teams can see performance movement without knowing whether the constraint sits in the offer, audience, creative, campaign structure, tracking, qualification, or follow-up.
Who it is for
Teams already running paid campaigns that need a clear diagnosis before changing strategy, rebuilding the account, or appointing ongoing management.
02 / Concrete deliverables
Work you can inspect and operate.
Deliverables are the work Scroll2Lead is responsible for. They are distinct from campaign or commercial outcomes, which also depend on market response and client-side conditions.
Creative evidence review
We assess the range of messages and formats tested, what can be learned from them, and where the evidence is too weak.
Output
A creative learning summary and prioritized testing gaps.
Conversion-path review
We examine the journey from ad response to landing page, form, tracking event, and available lead status.
Output
A diagnosis of measurement and qualification breaks that affect interpretation.
Action report and walkthrough
We rank findings by urgency, confidence, and operational dependency, then explain the reasoning with your team.
Output
An actionable report plus a working session to clarify priorities and ownership.
03 / Timeline
Scheduled after complete access is confirmed
The review window and delivery date are agreed at kickoff because account size, history, channel mix, and data availability affect the depth of work.
- 01 / Access
Confirm the evidence
Collect account, analytics, funnel, creative, and available sales-quality context.
- 02 / Review
Trace the constraints
Inspect the account and conversion path, test competing explanations, and record confidence levels.
- 03 / Handoff
Prioritize action
Deliver the report, walk through the reasoning, and identify owners and prerequisites for each recommendation.
04 / Measurement and feedback
Read the right evidence at the right stage.
Measurement is defined by the engagement’s decisions. Platform metrics are interpreted alongside setup quality, funnel behavior, lead context, and the limits of the available data.
Evidence quality
Findings distinguish observed account behavior from assumptions and flag where missing data limits confidence.
Decision usefulness
Recommendations are ranked by urgency, likely operational value, effort, and dependency.
Implementation clarity
Each priority names the expected action, required input, and the signal that should be monitored afterward.
05 / Client inputs
The engagement needs access to reality.
- Read access to the advertising account and relevant analytics
- Current landing pages, forms, tracking setup, and conversion definitions
- Recent creative files and the context behind major tests
- Available lead-quality or sales-outcome data
- A stakeholder who can explain offer, sales process, and historical decisions
What this service does not include.
- 01Implementing the audit recommendations inside the ad account
- 02Ongoing campaign monitoring or management
- 03Creative production, landing-page development, or CRM implementation
- 04Recovery of inaccessible historical data
- 05A guarantee that a recommendation will produce a specific commercial result
Scope, timing, and ownership.
01Will you make changes during the audit?
No. The audit is a diagnostic engagement. Keeping the account unchanged during review protects the evidence and makes the final recommendations easier to evaluate.
02Can you audit more than one advertising channel?
Potentially. The channels, account volume, and available evidence are agreed before kickoff so the review has a useful depth rather than superficial coverage.
03What if our tracking is incomplete?
That becomes part of the diagnosis. We identify what can still be concluded, what cannot be trusted, and which measurement gaps should be addressed first.
04Can our internal team use the report?
Yes. The report is structured around priorities, dependencies, and decision logic so an internal marketer or delivery partner can use it as an implementation brief.
Start with the problem, access, and operating conditions.
Tell us what is happening now and what decision the work needs to unlock. We will confirm whether ad account audit is the right next step.